Articles

Make your customers at ease by placing those frequently purchased products — tape, gift cards, cards, wrapping paper, flowers and chocolate — front and centre. There is no better opportunity to maximize your sales than in the holiday season. Typically, grocery retailers see a two-four per cent sales increase during the period with many products see their biggest spike in …

Recently, I came across a blog from Barry Feldman1 of Feldman Creative. In his blog, he discusses an annual report called the “2015 Social Media Marketing Industry Report 2 “ by the Social Media Examiner that includes data summaries collected from their extensive surveys, along with insights. One of the discussion topics included the “Top …

Canadians drink almost 10 billion cups of tea each year — so reports the Tea Association of Canada. The association goes on to cite that Canadian grocery tea market as being worth $403 million in 2014. The four western provinces accounted for a collective $158 million of that amount. “Growing consumer interest in health …

As we move into the Fall and into Joint Business Planning Season, whether you’re working for a retailer or a vendor, think about how the decisions or recommendations that you make influence the retailer’s financial statement. Not sure? That’s what this article is about. This perspective can help you make better decisions and recommendations by better understanding what the retailer …

It has been 60 years, and a long road, since Frank Lovsin and his partners started a small butcher shop in Hinton, Alberta, the forerunner of what would become Alberta’s largest independent family owned and operated grocery chain. But 60 years has not left the family enterprise in any way complacent. In fact, with a new generation …

A starting point for shopper understanding. The many changes in our competitive Canadian landscape have driven a need to adapt the category management approach to become even more collaborative, flexible, forward looking and shopper centric. A first and necessary step towards shopper understanding is for retailers to group their stores …