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Consumer Packaged Goods companies are consistently looking for innovative ways to ensure that their brands are executed properly at retail stores across Canada but are challenged by the high costs and lacklustre speed-of-execution of traditional merchandising companies. Today marks the launch of a game-changing approach to merchandising that leverages the …

New name, same taste: The iconic taste Canadians have enjoyed for decades will now be produced by Coca-Cola under the FUZE® Iced Tea brand TORONTO, Jan. 13, 2025 /CNW/ – Coca-Cola is proud to announce that its recipe for the country’s best-selling iced tea is now available as FUZE® Iced Tea. Crafted with the same …

Locally-Owned Liquor Stores Re-Open Under a New Brand in the Neighbourhoods of Courtenay, Mill Bay and Ganges    Victoria, BC [Oct. 22, 2024] – Voyage Liquor Merchants announces its acquisition of three Thrifty Foods Liquor stores in Courtenay, Ganges, and Mill Bay. These previously Sobeys-owned stores will officially become part …

Markdale, ON – In a stiff competition, Chapman’s Salty Caramel Crunch ice cream came first at the International Ice Cream Consortium (IICC) conference. This year’s conference of industry leaders was held in Florence, Italy and hosted 108 delegates from 13 countries. In this much anticipated international ice cream blind tasting …

Ed Thompson Vegpro International is excited to announce that Ed Thompson has been promoted to Head of Sales Canada, effective September 9th, 2024.   Vegpro is a Canadian leader in growing and packing of both commodity and value-added salads under the Fresh Attitude brand. “Ed’s business acumen and ability to grasp our customers’ challenges has allowed him …

Stretchflation subtly deceives consumers by increasing product quantity a bit while raising prices even more By Sylvain Charlebois We are all familiar with “shrinkflation,” where the quantity of a product decreases while the price remains the same, and “shelflation,” where a product’s shelf life is compromised due to supply chain …

Skittles ‘MFFLP The Rainbow’ is a playful escape to help Canadians avoid social pressures this summer TORONTO, July 15, 2024 /CNW/ – Skittles®- proudly part of Mars – is all about playful escapism. This summer, as calendars quickly fill up, the brand is helping Canadians find a quirky way out of life’s social …