Western Grocer Serving the industry since 1916
New YouGov data reveals notable differences in how higher-income Americans approach grocery shopping, from where they shop to how often…
New YouGov data reveals notable differences in how higher-income Americans approach grocery shopping, from where they shop to how often they visit stores and how much they spend each week.
Comparing higher-income Americans with middle-and-lower-income consumers shows distinct patterns in grocery retailer preferences and spending habits.
Key findings:
• Costco is more than twice as likely to be the primary grocery retailer for higher-income Americans (11%) than for middle-and-lower-income Americans (5%).
• Walmart Supercenter is far more likely to be the primary grocery destination for middle-and-lower-income Americans (20%) than for higher-income Americans (8%).
• Higher-income Americans are more frequent grocery shoppers, with 34% shopping several times a week compared with 25% of middle-and-lower-income consumers.
• Half (51%) of higher-income Americans report spending more than $150 per week on groceries, compared with 28% of middle-and-lower-income Americans.
• Trader Joe’s also over-indexes among higher-income consumers, alongside Costco, compared with other supermarket chains.
The findings suggest that grocery shopping habits vary significantly by income level, influencing not only how much consumers spend, but also where and how often they shop.
Please read the full analysis for all findings.
Thanks,
