Experience Kashi joi*

About the Kashi joi* experience:

Focused on Foodies

Catering to today’s foodie culture, Kashi joi bars offer delightfully imaginative flavour combinations. Whether in search of a heathy snack, a little energy to tide you over, or a quick bite to support your active lifestyle, Kashi joi is turning functional eating into joyfully real nourishment. All Kashi joi products are Non-GMO Project Verified, Certified Gluten Free, soy-free and Kosher, with no artificial flavours or colours. Kashi joi bars are available individually or by the dozen primarily in the Wellness aisle where single-serve bars are sold. There are two distinct bar formats created for differing consumer needs and each of the six flavours tells a unique story:

• Kashi joi Nut Bars – These bars look as great as they taste with wholesome ingredients that give you a little boost to keep moving. Ideal as a healthy snack and 6g or protein, the unique and exciting flavour combinations include three mouth-watering varieties: 
• Raspberry Dark Chocolate Hazelnut –Rich hazelnuts and chocolate come together with fresh raspberries to provide a delicious combination sweet nuttiness and bright flavours.
• Pistachio Fig & Lemon – With a lively combination of on-trend Mediterranean flavours, this bar adds zest to your palate with a truly unique combination of ingredients.
• Coconut Cranberry Almond – This bar features the brightness of cranberry, the cool smoothness of coconut and an exotic hint of ginger.
• Kashi joi Almond Butter Energy Nut Bars – With almond butter as the primary ingredient, these substantial bars help with satiety and are ideal to help prepare for physical activity. Soy free and providing 9-10 grams of protein strictly from the goodness of nuts, the three delicious flavours include:
• Dark Chocolate Espresso Nut – This choice features a combination of dark chocolate and ground coffee, rounded out with a note of cinnamon .
• Banana Chocolate Nut – The familiar comfort of chocolate and banana are elevated with a sophisticated flavour that’s natural, not overpowering.
• Blueberry Maple Pecan – A classic combination of blueberry and maple are combined with pecans for an indulgent yet satisfying flavour. 

“The Wellness aisle in any grocery store can be overwhelming with consumers often sacrificing taste for familiarity,” says Christine Jakovcic, VP Marketing, Kellogg Canada Inc. “Kashi joi is shaking that up with purposefully selected ingredients and carefully crafted flavour combinations to satisfy the unmet need within the growing health and wellness market. In fact, we called the bars Kashi joi because we believe this space will welcome the joyful eating experience and exciting choices that our bars provide.”

Prepare for Summer with Kashi joi

With summer break around the corner, Kashi joi bars are a convenient and nutritious option during busy days and big adventures. Ideal for an extra burst of protein on a hike or for a satisfying mid-afternoon snack, Kashi joi bars are perfectly portable and ready to be enjoyed on-the-go. As the warmer weather draws Canadians outside, Holistic Nutritionist, Culinary Consultant and Kashi joispokesperson, Peggy Kostopolous, recommends healthy and energizing snacks for summertime adventures:

“I love every Kashi joi bar! Simply look at the label and you’ll see why,” says Peggy. ”They deliver on taste with delicious and surprising flavour twists. Yet, they also offer an excellent source of protein in a nutritious bar. As both a nutritionist and foodie, I recommend Kashi joi bars as a healthy, convenient and delicious snack.” 

A Multi-Sensorial Experience with Kashi joi Tutored Tastings

Kashi joi is a multi-sensorial experience with the elements of taste, smell, touch and sight all playing an important role in the overall sensation of the bars. To help Canadians fully experience every flavour nuance, Kashi joi has created humorous tutored tasting audio guides, soon to be available onwww.soundcloud.com/kashijoi. The fun audio guides walk listeners through the experience of eating aKashi joi bar, describing the ingredients and incorporating some mindful eating practices to encourage “joyful little snackers” to nosh on! Kashi joi is also sharing an online video about the creation of the bars on its website – www.kashijoi.ca – to illustrate the bars’ simple ingredients and minimal processing.

The unique flavours of Kashi joi nut bars celebrate joyful moments and adventurous flavours. Canadians are invited to experience and share their moment of joy on Facebook and Instagram with #Kashijoi .