Western Grocer Serving the industry since 1916
We’re excited to announce Joanna Biafore, CNP, as the new National Sales Director, for Grocery, Pharmacy & Online at Orange Naturals.
Based in Toronto, Joanna will lead national sales strategy and drive growth for Orange Naturals across grocery, pharmacy and e-commerce channels.
With more than 10 years of experience in the natural health industry, Joanna brings expertise in sales, business development, marketing, nutrition and brand strategy.
As a Certified Nutritional Practitioner and Pediatric Nutritionist, she combines commercial expertise with a strong foundation in nutrition and a passion for holistic wellness.
Since joining the team in 2024, Joanna has continued to grow as a leader, bringing valuable experience and a fresh perspective to the business.
Congratulations, Joanna, on this exciting next chapter! 🍊
