Western Grocer Serving the industry since 1916
Bel Group Canada is entering a new phase of growth in the Out of Home channel, with a renewed strategy designed to accelerate its ambitions and ensure its portfolio of ideal healthy snacks reaches consumers wherever they are. As part of this evolution, Bel Group Canada is consolidating its foodservice and convenience distribution through one exclusive strategic partner: Dot Foods Canada.
This new approach will help make Bel’s flagship brands more widely available for foodservice operators, convenience outlets and other Out of Home partners across the country. Bel’s Out of Home business is focused on two complementary streams: culinary solutions, led by brands such as Boursin and Kiri, and healthy snacking, with products including Babybel, The Laughing Cow and GoGo squeeZ. Through this strengthened model, Bel aims to build Out of Home into a more significant growth driver, with the ambition for the segment to eventually represent approximately 10% of the company’s overall sales.
This strategic shift follows the appointment of Jeff Tetzlaff as Senior Director, Out of Home – Strategies and Planning at Bel Group Canada. In this role, Jeff will play an important part in supporting Bel Group Canada’s continued growth and strengthening its presence in the Out of Home channel. His appointment notice is attached below. Joining Jeff is Stephanie Aiello, National Non-Commercial Foodservice Manager, who will be responsible for overseeing clients across diverse foodservice channels, such as healthcare, educational institutions, retirement homes, and other non-commercial sectors within the Canadian market. For more information, please visit belfoodservice.ca.
We would be happy to offer an interview with Jeff to discuss Bel’s ambitions in the Out of Home space and the evolving needs of Canadian foodservice operators.
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Jeff Tetzlaff
Senior Director, Out of Home – Strategies and Planning
Bel Group Canada
Bel Group Canada is pleased to announce the appointment of Jeff Tetzlaff as Senior Director, Out of Home – Strategies and Planning, starting Monday, September 29, 2025.
Jeff brings 23 years of experience in the food and beverage sector, with strong expertise in foodservice, retail, wholesale, alternative channels and strategic partnership management. He has held progressive sales and business development roles at leading CPG companies, including PepsiCo and Mondelez International, where he most recently served as Senior Sales Manager – Alternative Channels, Canada.
Throughout his career, Jeff has successfully led national business strategies, managed major foodservice and retail partnerships, and worked closely with cross-functional teams to bring innovative ideas to market. His deep understanding of the Canadian foodservice landscape, combined with his collaborative leadership style and customer-focused approach, will be a valuable asset as Bel Canada continues to strengthen Out of Home as a key pillar of its growth strategy.
With his strong understanding of the Canadian foodservice landscape, collaborative leadership style and customer-focused approach, Jeff will play an important role in supporting Bel Canada’s continued growth and strengthening its presence in the Out of Home channel.
