Western Grocer Serving the industry since 1916
Ferrero Rocher® chocolate squares – a net-new global innovation and a modern twist on the brand’s iconic, gold- wrapped praline. To drive awareness and trial during the launch window, the brand is rolling out a fully integrated program spanning experiential, social, influencer, and retail touchpoints. Key elements include:
- Immersive Pop-Up at The Well (Toronto): From April 10–12, Ferrero Rocher® chocolate squares takes over The Grand Bridge at The Well with a large-scale, walk-through installation designed to replicate the product and packaging. The structure invites visitors inside a layered chocolate world, with integrated lighting and product sampling that brings the brand’s ingredient story to life at scale.
- Sampling at Union Station: A high-traffic sampling activation runs March 30 – April 2 at the Bay Street Kiosk, pairing product trial with retail coupons during peak commuter hours.
- National Influencer Campaign: A dedicated creator program featuring Toronto and Quebec-based influencers amplifies the launch via Instagram Reels and Stories, reaching the brand’s core 20–34 demographic and syndicated to TikTok for broader product discovery.
- National Social Contest: A “Share the Moment” contest runs March 26 – April 12, inviting Canadians to tag a friend on who they’d Raise a Square with for a chance to win Ferrero Rocher® chocolate squares product
A made in Canada product, Ferrero Rocher® chocolate squares are available in four varieties — Milk, Dark, White, and Assorted — in 105g bags at major grocery and convenience retailers across Canada.
