VAUGHAN, Ontario – Montana’s BBQ & Bar restaurant chain is firing up the retail scene across Canada with the launch of its first-ever retail offering – fully-cooked and ready-to-eat succulent smoked ribs.
Available this fall in the refrigerator section of supermarkets from coast to coast, the mouthwatering Texas-style, fall-off–the-bone BBQ pork back ribs take only 25 minutes to heat in the oven or even less on the grill.
“We’re excited to introduce our popular ribs in grocery stores so Canadian BBQ lovers can enjoy the great, signature taste of Montana’s ribs from the convenience of home,” said Chelsea Kellock, Director of Marketing, Montana’s. Kellock explained that the ribs are pre-cooked for a couple of hours “sous-vide,” a cooking technique that uses precise temperature control to deliver consistent, restaurant-quality results.
Launched in time for Football season
Perfect for a quick and convenient meal for family gatherings, or a satisfying, melt-in-your-mouth snack for at-home sports-watching, the ribs are deliciously marinated and cooked to perfection in Montana’s unique and authentic Texas-style BBQ sauce, with a smoky taste and hint of spices.
“Montana’s ribs are described as ‘smokin’ hot’ with ‘messy BBQ goodness’ for good reason,” Ms. Kellock said. “Now, rib lovers nationally have the option of digging in and enjoying the tender, juicy and irresistible sauce-smothered taste of Montana’s ribs in our restaurants or from the comfort of home. And what better time than football season to introduce Montana’s ribs to your home parties and score big with friends and family.”
Montana’s ribs come in 650g packs and retail between $12.99 and $14.99.*
Montana’s opened in 1995 and now has more than 100 restaurants across Canada. A casual BBQ & Bar eatery, Montana’s is famous for fall-off-the-bone ribs, 100 per cent Canadian steaks and burgers, and a variety of other favorites such as fire-grilled chicken tacos and mac n’ cheese. A casual restaurant that’s great for all occasions and ages, the Montana’s thematic environment allows diners to kick back and relax, joke around with the restaurant’s friendly bartenders and servers, draw on table paper, and most importantly, connect with friends and family.
* Price may vary from one grocery store to another.