Loblaw stores and customers raise and donate more than $6.8 million in support of PC Children’s Charity throughout 2025

Loblaw stores and customers raise and donate more than $6.8 million in support of PC Children’s Charity throughout 2025

Results, driven largely by Fall ‘Get to Give Days’ campaign, have helped the Charity reach its goal of feeding 1 millions kids annually

Brampton, ON – December 29, 2025 – In 2025, thanks to the generosity of customers all across the country, Loblaw Companies Limited raised and donated over $6.8 million in support of President’s Choice Children’s Charity – operators of Canada’s largest charitable direct-to-school food program.

Much of the funds were raised during the company’s ‘Get to Give Days’ campaign, which ran from October 16 to November 2. During this time, the company pledged to match customer donations made at checkout, up to $2 million. Customer response to the program was outstanding, leading to a $2.6 million donation to the Charity. Customers also gave at cash all throughout the year, either through a direct appeal, or most recently via a bill round-up.

As a result of this incredible generosity, this year, PC Children’s Charity was able to reach its goal of feeding 1 million kids annually through its signature program, Power Full Kids Eat Well, which reaches children and youth in approximately 2,200 schools across Canada. This program has a dual purpose: to remove hunger as a barrier to learning for children, and to teach them how to grow and cook food, promote healthy habits, develop life skills, and build self-confidence.

“We are forever grateful to Canadians, and Loblaw, for their giving spirit,” said Shantelle Rhynold, Director, PC Children’s Charity. “This campaign, in part, helped us to achieve our longstanding goal of feeding 1 million kids annually. We know it takes a village to raise up our youth, and in every part of the country, we saw Canadians helping to make our purpose a reality.”