Western Grocer Serving the industry since 1916
Canadian residents in BC / AB / SK / MB and ON who purchase a bag of participating Doritos® chips at a participating 7-Eleven® location and scan the 7-Eleven app will receive a chance to win a limited-edition Doritos Crumb Couture loungewear set, created in collaboration with Vancouver-based street artist and illustrator Carson Ting.
Key Facts:
- Doritos® Crumb Couture is a limited-edition loungewear set with strategically placed features designed to help contain crumbs while snacking, lounging and bed rotting.
- The set was created by Doritos Canada in collaboration with Vancouver-based illustrator Carson Ting.
- Beginning October 28 and running until December 1, Canadian residents in BC / AB / SK / MB and ON who are age of majority or older who purchase a bag of participating Doritos chips at participating 7-Eleven locations in Canada and scan the 7-Eleven app can enter for a chance to win a limited-edition Doritos Crumb Couture loungewear set. Doritos® Crumb Couture Contest at 7-Eleven | 7-Eleven.
- New Doritos Late Night® Spicy Pizza flavoured tortilla chips, inspired by one of the most iconic late-night comfort foods, is available for a limited time at major grocery retailers nationwide and participating 7-Eleven locations across Canada.
TORONTO, Oct. 29, 2026 /CNW/ — Doritos Canada is launching Doritos® Crumb Couture, a limited-edition loungewear set designed to help contain crumbs while snacking in bed, available to win exclusively through 7-Eleven Canada. The Doritos brand is part of PepsiCo Canada’s portfolio of iconic brands. Beginning October 28, Canadian residents in BC / AB / SK / MB and ON who are age of majority or older can enter through 7Rewards® for a chance to win one of 50 limited-edition Doritos Crumb Couture loungewear sets. Created in collaboration with Vancouver-based street artist and illustrator Carson Ting, the Doritos Crumb Couture loungewear set was developed through prototype testing and crumb simulations. Its strategically placed crumb-catching features are designed to help contain crumbs before they reach bedsheets, couches, or clothing.
“At Doritos, we’re always looking for bold ways to show up in the moments our fans already enjoy,” said Lisa Allie, Senior Marketing Director, Core Brands, Foods, PepsiCo Canada. “As bed rotting has become part of Gen Z culture, we saw an opportunity to turn one of the most relatable frustrations of snacking into something unexpected. Doritos Crumb Couture brings the bold spirit of our brand to life through an unexpected, functional solution designed to elevate the lounging experience and keep the focus on the snacks, not the crumbs.”
Snacking in Bed, Elevated
The Doritos Crumb Couture loungewear was developed through research and development, prototype testing, and even crumb simulations. Its purpose was simple: to help contain the crumbs and improve the lounging experience.
Each element, from the fabric selection to the placement of the crumb catchers, was designed to help contain crumbs before they reach bedsheets, couches or clothing. The result is a functional loungewear set that can help those who enjoy snacking in bed enjoy their favourite Doritos snacks with fewer crumbs and more comfort.
“7-Eleven® is where Canadians turn for their favourite snacks, whether they’re on the go or settling in for the night,” said Marc Goodman, VP & GM 7-Eleven Canada. “Partnering with Doritos gives us a fun way to tap into the late-night snacking occasion while giving our customers a chance to win a limited-edition Doritos Crumb Couture loungewear set through the 7Rewards® contest on the 7-Eleven app.”
How to Participate
How to enter: Canadian residents in BC / AB / SK / MB and ON who buy a bag of participating Doritos tortilla chips, can scan the 7-Eleven app to enter for a chance to win a limited-edition Doritos Crumb Couture loungewear set.
There are only 50 Doritos Crumb Couture loungewear sets available to be won exclusively through the 7Rewards contest. This late-night lounging season, Doritos and 7-Eleven Canada are inviting snack lovers to embrace their favourite snacking moments, minus the crumbs.
About PepsiCo Canada
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
