Western Grocer Serving the industry since 1916
BEST DRESSED IN THE PRODUCE AISLE: LITEHOUSE UNVEILS BOLD, EYE-CATCHING NEW LOOK FOR DRESSINGS AND DIPS
SANDPOINT, IDAHO, April 23, 2018 – Litehouse, Inc., a 100 percent employee-owned company and the number-one Refrigerated Salad Dressing (RSD) brand in Canada and the U.S., is brightening up refrigerated produce shelves with a refreshed packaging design for 41 SKUs across its core line of dressings and dips in Canada. On display at the CPMA 2018 Convention and Trade Show in Vancouver this week, the award-winning design and colour palette was created with consumers in mind and underscores the company’s commitment to taste, freshness and real ingredients.
With easy-to-read flavour names in a big, bold, contemporary font, and vibrant colour bands for quick and easy flavour identification, the new design makes selecting Litehouse products easier than ever. Custom, top-down food photography illustrates the mouth-watering and deliciously real ingredients in every product and spotlights Litehouse’s award-winning flavours, like Caesar, Garden Ranch, Chunky Blue Cheese and Romano Caesar. Available across the core line of dressings – 355ml spoonable, 384ml pourable and 591ml value, as well as 283g dips, the packaging and branding refresh will help Litehouse stand out on-shelf and drive sales for the brand and RSD category.
“The employee owners of Litehouse take great pride in our products and the new design highlights great taste, real ingredients, nutrition claims, and product versatility, which we know are all important to consumers,” said Jim Frank, President and CEO of Litehouse. “We updated our branding with the consumer in mind, and invested in research to ensure our look would appeal to brand loyalists and new customers alike.”
A modernized Litehouse logo prominently features the iconic lighthouse design and a more impactful brand name for improved on-shelf visibility, but the company’s beloved, recyclable glass jars and bottles remain unchanged to help consumers recognize their favourite dressing. A “Crafted with Care 100% Employee Owned” message on the label further emphasizes the company’s employee ownership and commitment to quality.
Each dressing and dip label features a Tasty Tip to showcase product versatility and serving suggestions. For additional inspiration, consumers can visit the Litehouse website and explore the more than 635 recipes available online.
To make it easier for consumers to make informed food choices, the refreshed label clearly highlights product claims, such as gluten-free and no high fructose corn syrup. New dressing neckbands better communicate that Litehouse retail products do not contain artificial preservatives, colours or flavours.
The new Litehouse packaging is rolling out in Canada this month and will be available in the refrigerated produce department at retailers nationwide by fall 2018. Litehouse refreshed 53 SKUs in the U.S. in late 2017 and has received positive feedback from both retailers and consumers.
CPMA 2018 Convention and Trade Show attendees can visit Booth 1120 in Hall B3 for a first-look at the refreshed Litehouse packaging design for Canada. To learn more, please visit www.litehousefoods.com/.
About Litehouse, Inc.
Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become the leader in refrigerated salad dressings, dips, sauces, herbs, and cheese, manufacturing these delicious products at its three U.S. facilities based in Michigan, Utah and Idaho. Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners carries on the high standards of quality and innovation. For more information, visit www.LitehouseFoods.com,Facebook, Instagram, Pinterest and Twitter.
Kari Ramsey
Crafted Communications
317.374.0739
kari@craftedcom.com
