Western Grocer Serving the industry since 1916
Vancouver, B.C. (June 12, 2020)—Kuterra Salmon, a worldwide leader in land-based closed containment salmon farming, has joined the Ocean Wise Seafood program as a new partner. Kuterra’s sustainably raised, great-tasting Atlantic salmon will now carry the Ocean Wise symbol, assuring consumers they’re buying ocean-friendly seafood.
“Whether you live on the coast or in a landlocked city, choosing sustainable seafood is vital to ensuring that our oceans, lakes and rivers remain healthy and resilient.” said Sophika Kostyniuk, Ocean Wise Seafood Program Manager. “Ocean Wise Seafood and its valuable partners continue to make it easy for seafood lovers everywhere to make that choice.”
Kuterra, located on North Vancouver Island in British Columbia and operated by aquaculture leaders Emergent Holdings LLC, was the first land-based salmon farm in North America, and only the second in the world, to operate on a commercial scale, using a recirculating aquaculture system (RAS) that is sustainable and minimizes environmental impact.
Kuterra’s focus is on respect for salmon, the environment and the ‘Namgis First Nation’s culture that has depended on salmon for more than 6000 years. Kuterra Land Raised™salmon is free of antibiotics and free of contact with the marine environment, producing stress-free, healthy salmon with firm flesh, healthy oils, essential nutrients and exceptional flavor.
“We are very excited about this partnership with Ocean Wise Seafood,” said Jacob Bartlett, CEO of Emergent Holdings LLC. “Kuterra is a pioneer in land-based Atlantic salmon production being the first in North America to grow Atlantic salmon for consumers on land using RAS (recirculating aquaculture system) technology which makes Ocean Wise a perfect partner to continue our growth in this industry.”
“At Kuterra, we grow Atlantic Salmon that are raised in a manner that is safe for our fish and has no impact on the ocean or wild stocks,” said Cody Smith, Sales, Marketing, and Technology Manager for Kuterra Salmon Inc..“Our fish taste great and have been well received by both food service and retail customers. We’re excited to grow our marketing presence and expand the regions where we distribute our fish and we think Ocean Wise Seafood will be a tremendous partner and asset for that.”
Ocean Wise recommended seafood is now available at the fresh counter and in the frozen section at select retailers across Canada. The Ocean Wise Seafood program partners with like-minded restaurants, retailers and suppliers from coast to coast to coast, with over 785 partners in more than 3,100 locations across the country.
Media Contact: Angie Helton, 207-653-0365 or angie@nemediaassociates.com
About Ocean Wise® Seafood Program
Overfishing is a major threat to our oceans. The Ocean Wise Seafood program educates industry partners and consumers with the most recent scientific information on fisheries and aquaculture operations so they can make sustainable purchasing and sourcing decisions for the long-term health of our oceans, lakes and rivers. The Ocean Wise symbol next to a seafood item is our assurance of an ocean-friendly seafood choice. www.ocean.org/seafood
About Kuterra Salmon Inc.
Kuterra is a pioneer land-based Atlantic salmon producer, the first in North America growing Atlantic salmon for consumers using RAS (recirculating aquaculture system) technology. KUTERRA Land Raised™ salmon has been in high demand since market launch in 2014. It is Ocean Wise recommended and ranked Best Choice by Seafood Watch. Kuterra
Salmon was founded by the ‘Namgis First Nation, to grow salmon on land in a way that respects ‘Namgis values and stewardship of land and water.
About the ‘Namgis First Nation
The ‘Namgis First Nation comprises more than 1800 members. Roughly one third live on Cormorant Island (Alert Bay) in British Columbia. Others live in urban centres, which serve their education and employment needs. ‘Namgis core territory is centered on the Nimpkish Valley and related watersheds on northern Vancouver Island. The ‘Namgis First Nation government manages an annual budget of $17 million, and administers health, education, social and community services to its members. It owns and operates four business ventures and has equity partnerships in another three. ‘Namgis have other partnerships in the areas of community service delivery and ecological restoration. All ‘Namgis activities and partnerships are governed by respect for the environment, culture, sound management, self-sufficiency, and health and sustainable prosperity for all its members.
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