Western Grocer Serving the industry since 1916
Functional beverages, specifically energy drinks, have spent the last few years owning the morning and afternoon slump. Ryde:, known for its range of wellness shots, is now betting on what happens after dark.
With 1 in 5 Canadian adults reporting trouble falling or staying asleep and nearly 40% reporting that they do not get high-quality sleep, the brand has launched Ryde: SLEEP. This 60 mL blackberry-flavoured shot is designed to help adults fall asleep faster on occasional restless nights.
Ryde: SLEEP is positioned to capture shoppers looking for an easier way to wind down, with:
- A single-serve shot built for convenience and the nearly 40% of adults who struggle to swallow pills
- A simple and transparent formula that includes 135 mg GABA, 5 mg melatonin and 50 mg L-tryptophan, plus vitamins B6 and B2
- Similar to the rest of the Ryde: portfolio, SLEEP is vegan, has zero sugar and zero calories
- Available in single bottle and 8-pack formats, starting at $4.99, it is now available for purchase at Circle K, Amazon, Couche-Tard, Petro-Canada and 7-Eleven locations across Canada, as well as on Amazon
The full press release can be found here.
For more information visit https://ca-en.ryde.com/ or follow @drinkryde.ca on Instagram.
