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On February 7th, Hubba Bubba invites Canadians to celebrate National Bubble Gum Day in a fun and cheeky way: by joining a bold new digital movement to bring a bubble gum emoji to life! The Hubba Bubba Emoji-Motion Campaign is rallying fans nationwide to sign a petition and help shape the future of digital self-expression.
As a brand synonymous with creativity, playfulness, and self-expression, Hubba Bubba is leading the charge to add a pop of personality to texts and DMs everywhere. With emojis now considered the modern language of communication, the addition of a bubble gum emoji will empower Canadians to showcase sass, playfulness, and bold personality in conversations. In fact, 77% of Canadians expressed interest in a bubble blowing emoji, with over 53.2% saying they’d use it to be playful, while a third noted they’d use it to express sass, humour, and fun.
A Campaign Built for Gen Z and Beyond
Embracing Gen Z’s passion for visual storytelling and digital trends, Hubba Bubba is leveraging social and partnering with influencers to drive buzz and participation. The campaign is designed to resonate strongly with younger audiences, as 84% of Gen Z respondents showed interest in the emoji, with the majority saying they’d use it to be playful and expressive. By signing the petition, consumers can help bring this vibrant and colourful emoji to reality, adding fun and flair to everyday digital conversations.
“Hubba Bubba is all about inspiring creativity and playfulness. With the Emoji-Motion campaign, we’re inviting Canadians to join us in shaping the way we express ourselves digitally,” says Patrick Zeng, Marketing Director at Mars Wrigley Canada. “A bubble gum emoji will give fans a whole new way to add personality to their messages, and we’re excited to see them rally behind this fun initiative.”
Consumers can support the campaign by signing the Hubba Bubba Emoji-Motion petition here and sharing their excitement using #HubbaBubbaEmoji. Together, we can make bubble gum a universal language of fun.
The campaign was brought to life by Mars Wrigley, with PR managed by Middle Child. Survey insights were gathered by Mars Wrigley Canada through consumer insights platform, Zappi.
