Western Grocer Serving the industry since 1916
Field Agent Canada, the nation’s first and largest mobile platform for in-store data collection and retail insights, proudly celebrates its 14th anniversary today, October 15. Since launching in 2011, the company has empowered hundreds of Canadian brands and retailers to see inside stores, connect with real shoppers, and make smarter business decisions, faster than ever before. Over the past 14 years, Field Agent Canada has paid out more than $13 million to its nationwide network of “agents,” who have gathered photos, prices, and shopper insights from stores across Canada.
“When I first heard about Field Agent I knew it would be the perfect fit for Canada, with its spread out population and high cost of retail coverage.” said Jeff Doucette, General Manager of Field Agent Canada. “Over the past 14 years, my team and I have built a responsive national network of ‘eyes and ears’ that help our hundreds of clients from retail, CPG and foodservice get the insights they need to better manage their businesses. All at a lower cost than traditional methods and much faster as well!”
This past year has been an exciting period of growth and innovation, including the launch of Field Agent Marketplace, a self-serve platform that allows businesses of all sizes to access retail insights on-demand, without fees or wait times. The Marketplace enables users to launch store audits, collect shopper feedback, or generate product reviews in minutes.
In a serendipitous milestone, the Field Agent app also surpassed 320,000 app users, reflecting the continued growth and engagement of its community of Canadian shoppers. This expanding network forms the backbone of Field Agent’s success, ensuring brands get quick & authentic insights from real people in real stores across the country.
Field Agent is proud to have built a trusted community of both clients and agents. Every audit completed, every insight gathered, and every review written represents real Canadians helping brands win at retail.
About Field Agent Canada
Founded in 2011, Field Agent Canada is the country’s leading mobile platform for retail audits, mystery shopping, shopper insights, and product trials. Powered by over 320,000 verified shoppers, Field Agent provides brands, retailers, and agencies with real-time visibility into stores, products, and customer experiences across Canada.
Learn more at www.fieldagentcanada.com or explore the new self serve Marketplace at www.fieldagentcanada.com/marketplace.
