Western Grocer Serving the industry since 1916
Over the past six years, Family of Support has helped children’s hospitals across Canada treat and assess almost 300,000 children and youth. On September 17, Empire Company Limited will build on that impact as the Family of Support initiative returns for its seventh annual fundraising campaign, creating circles of support for child and youth mental health across Canada.
In partnership with The Sobey Foundation and Canada’s Children’s Hospital Foundations (CCHF), the initiative is now entering its seventh year, continuing to invest in and raise awareness for early intervention and crisis prevention programs through local children’s hospital foundations.
Family of Support has helped children’s hospitals across Canada treat and assess almost 300,000 kids in its first six years. Since 2020, the initiative has enabled Canada’s 13 children’s hospitals cumulatively to add and enhance close to 140 treatment spaces, train nearly 22,000 professionals and care providers, perform over 146,000 assessments and serve nearly 150,000 children and youth.
To date, Empire Family of Brands and The Sobey Foundation have raised and donated more than $25.2 million in funds and in-kind support. 100% of funds raised go directly to local early intervention programs, helping expand access to mental health support for families in communities across the country.
Empire remains dedicated to helping families across Canada access the mental health support they need through their local children’s hospitals. These early intervention programs are part of a broader effort that Empire is proud to champion, ensuring national resources are translated into solutions tailored to the unique needs of each community. Through Empire Family of Brands, including Sobeys, Safeway, Foodland and FreshCo, the organization continues to be a trusted presence in communities across Canada, raising awareness and helping connect families with mental health support.
From September 17-October 4 (and September 17- October 7 in Quebec), shoppers can donate at their local Empire Family of Brands store or online at FamilyofSupport.com. Additionally, they can double their impact by donating between September 28-October 4 when Empire Family of Brands will match customer donations up to $500,000. Shoppers can also support the campaign through the purchase of Compliments Rainbow Sprinkle Crispy Rice Squares, with 50 cents from every box sold being donated to the Family of Support initiative.
