Articles

The last two years have been tough, but the challenges will continue By Jeff Doucette, founder “Field Agent Canada” As we approach the second New Year since we started to feel the impacts of the pandemic on all our businesses, I thought it would be good to look at a …

Tara Clark By Tara Clark, founder and CEO of Social T. Social media provides a wealth of opportunities for brand awareness, connecting with the community and driving sales. According to a special COVID-19 edition of The CMO Survey, social media became critical to marketing during the pandemic, and this is …

By Paula Arab on October 20, 2021 The real threat to cow-based products might be an appetite for choice in a highly regulated market With the explosion of plant-based milk alternatives flooding the market, can cow milk co-exist? Canada’s dairy industry will struggle to survive the competition unless it reconnects with its consumers. …

Nestled in beautiful Cumberland, BC, Harmonic Arts is a family-owned plant medicine company dedicated to supporting the health of people and the planet. Guided by their passion for herbal medicine, clinical herbalists Yarrow and Angela Willard lead our team in developing innovative herbal formulas to nurture you on your path …

More than 35.5M tonnes of food is thrown out yearly in Canada and rescuing food is getting more attention By Sylvain CharleboisProfessorDalhousie University Many people claim the term’ food waste’ should never be used and there’s some truth to that. Food is precious and is always of value to someone, …

By Deb Draper Freson Bros. is the largest family-owned independent grocery chain in Alberta with 16 thriving locations across the province. The first store opened in the fall of 1955 as a small butcher shop serving the rural community of Hinton, AB, and much of today’s success has come from …

Canadian shoppers will change habits affecting both brands and retailers By Jeff Doucette, founder, Field Agent Canada To say that our industry has been through a roller coaster over the past 18 months is an understatement. Other than airlines, the grocery industry is one of the most challenging businesses and …

Holiday merchandising ideas for the season By Carly Peters A lot of shoppers are eager to get back into holiday traditions, but at the same time the pandemic has undeniably changed the way people shop, even during the happiest season of the year. Many predict that 2020 trends — such …

By Sue Nicholls I had a planned topic for this article that was going to focus on something completely different but changed it last week because of a recent experience I had with a retail client that is very relevant for sharing.  Let’s say you’re looking at your category or …

The Association of Canadian Advertisers (ACA), the Canadian Beverage Association (CBA), Food, Health & Consumer Products of Canada (FHCP) and Restaurants Canada recently published the Code for the Responsible Advertising of Food and Beverage Products to Children (the “Code”). The Code, and its accompanying Guide for the Responsible Advertising of Food and Beverage …