Western Grocer Serving the industry since 1916
Today, Keurig is once again joining forces with Walmart Canada and the Canadian Red Cross to turn an everyday coffee moment into a meaningful act of giving.
From August 6 to 27, 2026, for every eligible Keurig® K-Express Essentials™ coffee maker purchased at Walmart Canada, Keurig will donate $5 to the Canadian Red Cross, up to a maximum donation of $100,000. Available exclusively at Walmart in four colours, the Keurig® K-Express Essentials™ makes it easy for coffee lovers to enjoy their favourite brew while supporting an important cause. Funds raised through this campaign will support the Canadian Red Cross programs that assist individuals and communities facing emergencies and other challenging circumstances.
New this year, the campaign is expanding to Keurig.ca, offering Canadians another way to make an impact. Keurig will donate an additional $5 for every eligible coffee maker purchased online during the campaign period, with the goal of raising an additional $3,500. Funds raised through this campaign will support Canadian Red Cross programs that provide assistance to individuals and communities facing emergencies and other challenging circumstances.
This collaboration builds on the incredible success of the first campaign led by Keurig, Walmart Canada and the Canadian Red Cross in 2024. As part of the three-year partnership between Keurig Dr Pepper Canada and the Canadian Red Cross, it reflects our ongoing commitment to supporting communities and contributing to efforts that help Canadians when they need it most.
Together, we turn purpose into action.
