Western Grocer Serving the industry since 1916
Following a successful kick-off in Toronto, the Armstrong Cheese Truck is now making its way across Canada, bringing a bold, cheese-first experience to some of the country’s busiest summer destinations. From the Maritimes to Vancouver, the truck is popping up in eight cities where Canadians gather all summer long, turning heads and serving up unforgettable comfort food.
Wrapped in Armstrong’s iconic orange and topped with oversized melting cheese drips, the custom-built truck is designed to celebrate the brand’s legendary cheese-pull before guests even reach the serving window. The larger-than-life design sets the stage for two exclusive menu items that flip familiar comfort foods on their head: The Cheese Grilled Sandwich and The Cheese & Mac. By putting cheese first, the playful names reinforce a simple truth: when the cheese tastes this good, it deserves top billing.
At every stop, visitors can enjoy the exclusive menu featuring Armstrong Medium Cheddar Cheese Slices in The Cheese Grilled Sandwich and Armstrong’s Triple Cheddar Shredded Cheese in The Cheese & Mac, while Armstrong High in Protein Cheese Sticks are available as complimentary samples, giving families another delicious way to enjoy The Cheese Canadians Crave.
Designed for cheese lovers of every age, the tour invites families to gather, grab lunch, enjoy an epic cheese pull and discover why Armstrong has remained a Canadian favourite for more than 120 years. The cross-country activation was developed and produced by Vibrant Marketing, with public relations led by Evangeline PR.
Tour dates and locations below. Armstrong shares stories to their socials every day with the location of where the truck can be found at all stops.
Toronto: July 21–August 1
Winnipeg: August 5, August 6
Regina: August 8
Calgary: August 12–14
Edmonton: August 15–16
Vancouver: August 19–23
Halifax: September 2–7
Saint John: September 9–13
