Western Grocer Serving the industry since 1916
MONTREAL, July 27, 2016 /CNW Telbec/ – Havas Canada has published an article about the group’s latest study: Eaters Digest: The Future of Food, analyzing the food industry as part of its Prosumer series of reports. The document investigates changes in the sector, industry trends, and the strategies required to adequately respond to the evolving needs of consumers.
Here is a preview of the trends analyzed in the study as well as an interview proposal:
Local or organic? We are increasingly encouraged to place greater importance on the quality and source of our food. The study examines a common dilemma: what should we prioritize, buying local or organic?
Me, my body, and the planet The food we consume says a lot about our health and about who we are as individuals. The report reveals that what we eat has more than ever become an expression of our lifestyle, our self-affirmation, and our relationship to the environment.
#Foodporn obsession As a result of countless food shows and Instagram accounts dedicated to #foodporn, new consumers – especially Millenials – consider themselves foodies. The impact of foodie culture extends beyond social media and television programs; it is changing the way other industries operate.
