Western Grocer Serving the industry since 1916
THE LITTLE POTATO COMPANY BRINGS SEASONAL CHEER WITH FOURTH ANNUAL HOLIDAY CAMPAIGN AND SWEEPSTAKES
Digital Campaign and In-Store Promotion Spotlight Easy Weeknight Meals During the Holiday Season
Edmonton, Canada (November 4, 2026) – The Little Potato Company, the number one Little Potato company in North America, is celebrating the season with its “A Little Holiday Happiness Is…” campaign and sweepstakes in the U.S. and Canada. Through early January 2027, festive seasonal content running across digital channels and in-store POS displays will showcase how Little Potatoes can fit into easy meals and create little moments of happiness during the busy holiday season. Families will also have a chance to win groceries through an online sweepstakes.
“The holidays are full of celebrations, but some of the most meaningful family moments happen over an ordinary weeknight dinner,” said Angela Santiago, CEO and co-founder of The Little Potato Company. “Our goal is to make those meals feel easier and more joyful with wholesome little potatoes that are quick and easy to prepare and everyone in the family can enjoy.”
A Chance to Win $1,000 in Groceries
Families can enter for a chance to win $1,000 in groceries from select retailers at www.thelittleholidayhappiness.com or by scanning the QR code on the Little Holiday Happiness point of sale materials in stores. The sweepstakes runs now through December 23, 2026, with 15 winners in the U.S. and 15 in Canada. The broader campaign will appear across the company’s owned channels, third-party digital media and editorial via PR activities.
Little Potatoes for Time-Saving Meals
The campaign features a range of Little Potato products to make weeknight meals easier during the busy holiday period. Families can stock up on bagged Little Yellows, Little Reds and Little Trios as versatile ingredients. Or they can try convenient, pre-packaged solutions, like Garlic & Parsley Microwave Ready Kits and Garlic & Herb Oven Ready Kits, that come with included seasoning packs to minimize prep time and dishes needed to get dinner on the table quickly.
Grown on family farms, Little Potatoes come pre-washed, require no peeling and are small enough that they don’t need to be cut, allowing for less time in the kitchen and more family time around the table this holiday season.
To learn more about The Little Potato Company and the “A Little Holiday Happiness Is…” Campaign, please visit www.thelittleholidayhappiness.com or follow @LittlePotatoCo on social media for holiday inspiration.
About The Little Potato Company
The Little Potato Company passionately focuses only on Little Potatoes. For 30 years, the entrepreneurial company has been the leader in the breeding, growing, and marketing of proprietary Little Potatoes. A delicious, fresh whole food grown on family farms, the company’s proprietary colorful Little Potatoes are available in produce sections across the U.S. and Canada. These popular Little Potatoes are consistently sized for the quickest and most even cooking experience, are pre-washed with no peeling required and can be cooked in as little as 5 minutes. Co-founded by CEO Angela Santiago, the family-owned company is dedicated to product innovation and bringing excitement to the potato category and bringing little moments of happiness to busy families. For recipe ideas and inspiration, visit LittlePotatoes.com or on Facebook, Instagram, TikTok, Twitter and Pinterest @LittlePotatoCo.
