Western Grocer Serving the industry since 1916
Power up your active life with a game-changing beverage! TruMe Whole Health introduces Canada’s first carbonated BCAAs+Electrolytes in a convenient can, crafted to elevate hydration and muscle support. Developed by award-winning pharmacist Melissa Hozack in Medicine Hat, Alberta, at her former Travois Ale Works brewery, this groundbreaking ready to serve beverage builds on the success of TruMe’s BCAAs+Electrolytes Informed Sport certified formula. Sugar-free, color-free, and sweetened with natural stevia, each fizzy sip delivers a refreshing burst of branched-chain amino acids (BCAAs) and essential electrolytes—sodium, potassium, and magnesium—to fuel muscle recovery, boost endurance, and keep you hydrated without unnecessary calories. Available in vibrant flavors like Mojito, Watermelon, Peach, and Raspberry Lemonade, this vegan, keto-friendly innovation is perfect for athletes and health-conscious consumers alike. With TruMe’s commitment to clean, high-quality ingredients, TruMe is leading the way in innovation of functional beverages! Marketing and retail support are rolling out to drive awareness for this market inspiring launch. Contact Melissa Hozack at melissa@trume.ca or visit www.trume.ca for more details.
