Western Grocer Serving the industry since 1916
Bee Maid Honey Limited, Canada’s largest Honey packer, is a cooperative of Western Canadian based beekeepers established in 1954. To better meet the challenges of an evolving world honey market, Kirk Wilson, Director of Business Growth, is announcing changes to the Bee Maid’s sales team:
Jeff Shevchuk will assume the role of National Retail Sales Manager. With over 35 years of consumer packaged goods experience, Jeff will manage the Bee Maid retail business portfolio in Canada. He will provide leadership for the Empire Company, Loblaws Group and the UGI group.
Jeri Hudson, with considerable consumer packaged goods experience, will assume the the role of International Sales Manager. She will manage the domestic and export Costco portfolio, as well as advancing opportunities with international customers.
Sharon Jones will assume a new role of Business Enablement Manager. Sharon has spent her career in category management with national and commodity marketing, and is well suited for managing global pricing and forecasting, as well as leading the product innovation roadmap.
Isela Arroyo, a veteran of the Bee Maid Honey team will continue her role of Food Service & Industrial Business Unit Manager growing opportunities within these sectors in North America. Isela provides leadership with GFS Canada, Starbucks and TDL, as well as managing the broker network in key portfolios.
“The Canadian honey market continues to be challenged with high prices and tightening supply,” states Wilson. “Looking to 2024, Bee Maid is excited to announce plans of an expanded facility in Spruce Grove, AB and a brand new processing/packaging facility in Winnipeg, MB. The realignment of our sales department will allow us to grow our business into the next decade and beyond, effectively utilizing these new facilities.”
