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Aurora Importing and Distributing Named Exclusive Food Sponsor of Italian Heritage Month

For Immediate Release
Gather la Famiglia around the Table for National Italian Heritage Month –
Canadian Company, Aurora Importing & Distributing Named Exclusive Food Sponsor

Aurora Refreshes Canadian Traditions and Cuisine with Quality Italian Ingredients
June 2018 marks National Italian Heritage Month in Canada. The celebration’s exclusive food sponsor, Aurora Importing & Distributing — which is one of Canada’s largest importers of quality, authentic Italian fine food products — is marking the occasion by showcasing how its imported brands of authentic, quality ingredients can add flavor and great taste to your favourite family meals. Aurora will also be sharing a variety of modern Italian-inspired recipes to enjoy with family and friends.

“The Italian community has a vibrant tradition of the coming together over food”, says Tony Morello, President, Aurora Importing and Distributing. “Our premium brands, such as Aurora and Allessia, have many quality ingredients that can enhance recipes for your family meals.” Eating a L’Italiano benefits more than just your taste buds. “We believe a shared meal is an opportunity not only to eat, but also to talk, strengthen bonds, enhance friendships and family love.”

Great Food Has No Borders, We are One Famiglia

One of the best things about Italian food is that you don’t have to be Italian to make or enjoy it! In fact, a recent survey revealed 42 per cent of Canadians* love Italian food and 22 per cent enjoy eating pasta as a family. However, with more than 250 different ethnic origins and ancestry in Canada, embracing the Italian values of authentic ingredients and shared meals is also fundamental to Canadian culture and can be embraced by food lovers of all backgrounds. 

“Food is universal, it brings people together from all different cultural backgrounds,” says Christian Pritchard, Executive Chef and Culinary Adventurist for Aurora. “Great Italian food comes from simple recipes created with the finest, quality ingredients. Our premium heritage brands, such as Basso Olive Oil, DeNigris Balsamic Vinegar, Loacker Biscuits and Perugina/Baci chocolates, deliver on quality and capture the essence of Italian food culture you can bring right to your table. Delizioso!”

Serve Up Italian-Style, Direct from Italy!

To celebrate Italian Heritage Month and all things Italian in Canada, Chef Pritchard has developed a selection of original food and drink recipes to showcase how Canadians can add a taste of Italy to their outdoor dining this summer with family or friends. Here is a sample of some of his delicious dishes:

Tuscan Bean Salad – This simple summer side dish is the perfect pairing to complement any meal. Featuring a delicious mix of flavours like Allessia La Bomba and Apple Cider Vinegar to enhance the Aurora White Kidney Beans and other fresh ingredients.        


 Farfalle with Zucchini and Pesto – Celebrate fresh summer flavours with this delicious pesto pasta featuring seasonal zucchini and zucchini blossoms. The al dente Delverde Farfalle is the foundation for this hearty dish tossed in homemade pesto sauce made with Allessia Pine Nuts, fresh basil and Aurora Extra-Virgin Olive Oil.


Tiramisu Copetta – No meal is complete without a sweet ending! This mason jar recipe for traditional Italian Tiramisu will definitely impress your guests, served cool as a perfect Italian treat for summer. The layers of espresso covered Aurora Ladyfinger biscuits, are complemented with the vanilla mascarpone cream, and topped off with Perugina Chocolate shavings!


Looking to serve up more Italian recipes for summer entertaining? Visit auroraimporting.com for more delicious Italian-inspired recipes and ideas!  Aurora products and heritage brands are available at major supermarkets and specialty grocers across Canada, including Fortino’s, Overwaitea, Sobeys, Food Basics and Longo’s. For a full list of where to find Aurora and its heritage brands, visit auroraimporting.com .

For a complete list Italian Heritage Month events, visit italianheritagecanada.ca.

About Aurora Importing & Distributing

Aurora Importing & Distributing has been delivering the highest quality and authentic Italian imports and fine foods to the Canadian market for over 60 years. Aurora offers a product line of more than 2,000 items as one of Canada’s largest Italian importers, including everything from pasta to olive oil, balsamic vinegar, canned tomatoes and spices, condiments, soup, risotto, biscotti cookies, espresso, sea salt, dried fruits, nuts, food service and much more.  Aurora has proprietary product lines, Aurora and Allessia, and key partnerships with many global heritage brands such as Basso Oil, Perugina/Baci, Loacker, Grisbi, Tomarchio, Riscossa, Denigris, Gavioli, Café Motta and most recently Edoko fine foods.


For more information or to coordinate a live cooking demonstration with Executive Chef Christian Pritchard, please contact: Sierra Koitses or Victoria Malisani,

Strategic Objectives: Tel:  (416) 366-7735 x231 or x237
Email:  sierra.koitses@strategicobjectives.com

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