Sesame Snaps reinvents itself & invests to answer Canadians’ Snacking Needs…….

Unitop, the maker of Canada’s favourite on-the-go snacks since the ‘70s, is innovating with the launch of the new Sesame Snaps Seeds and Grains bars as an answer to Canadians’ snacking needs. These cereal bar replacement offer the same classic sweet taste and satisfying crunch that generations of loyal fans have loved, updated to include the latest trend: whole and ancient grains, which help regulate inflammation, boost the immune system and prevent multiple diseases.

As the pandemic drives us to be more conscious of our health, the demand for healthier snacking alternatives is higher than ever, with functional nutrition taking the crown as one of top snacking trends in 2021(1). However, not everybody is ready to swap out their comfort foods for whole and natural ingredients! Delicious and nutritious, the new spin and the old favourite is fulfilling the desire for healthier indulgences.

Packing a powerful punch without compromising on taste, new Sesame Snaps Seeds & Grains bars merge the nutritional benefits of sesame seeds with the even more robust health advantages of puffed ancient grains including amaranth, millet, quinoa and buckwheat, all in a convenient single serving that is both vegetarian and gluten-free. Made with natural ingredients, they contain no artificial flavours, colours or preservatives. A source of fiber and Omega-6, the gluten-free crispy snack provides 4g of protein per bar to propel you through the day.

Armed with a new website, social media presence and exhaustive marketing-communications plan, Sesame Snaps Seeds & Grains has already piqued the interest of medias and influencers from coast to coast. For more information, visit www.sesame snaps.ca or contact I-D Foods Corporation.

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