PRESS RELEASE
Under Embargo until November 1, 2018
RED BULL® WINTER EDITION PLUM TWIST RETURNS JUST IN TIME FOR ALL OF YOUR SEASONAL ADVENTURES
– The Limited Edition Can Hits Shelves Starting November 5th 2018 –
TORONTO, ON (November 1, 2018) – Canadians have spoken and after a successful launch in 2017, Red Bull® Winter Edition Plum Twist returns for another snow-filled season of adventures. Available for a limited time only, the seasonal flavour provides the same wings of Red Bull® Energy Drink with the smooth taste of plum. The re-released Red Bull® Winter Edition will be available across the country as of November 5th, 2018.
Ski season opener, late night at the arena, holiday party, or last-minute deadline? Canadians can fuel up with Red Bull® Winter Edition all season long.
As part of the Red Bull® Editions, Red Bull® Winter Edition can be found alongside Red Bull® Kiwi Twist Edition, Red Bull® Tropical Edition, Red Bull® Blueberry Edition and Red Bull® Coconut Edition.
Red Bull® Winter Edition will be available in 355ml cans and 250ml 4-packs across the country while quantities last.
ABOUT RED BULL®
Red Bull® Energy Drink is available in over 170 countries worldwide and more than 6.3 billion cans of Red Bull® were consumed last year. A 250 ml can of Red Bull® Energy Drink contains 80 mg of caffeine, equivalent to a home-brewed cup of coffee. For more information, visit energydrink-ca.redbull.com