Western Grocer Serving the industry since 1916
BARD VALLEY NATURAL DELIGHTS LAUNCHES NEW PREMIUM PRODUCT:
DARK CHOCOLATE COVERED MEDJOOL DATES WITH SEA SALT
Limited Edition Product Launch Coincides with Season Start
YUMA, AZ (June 17, 2020)—Bard Valley Natural Delights is kicking off its date season with the launch of Dark Chocolate Covered Medjool Dates with Sea Salt in 8-count and 16-count packages. An ample supply of both limited-edition package sizes will begin shipping in September to be available for the holiday season. The release of this premium product coincides with the August start of the Natural Delights date season.
“We are excited about our delicious new product,” explains David Baxter, Bard Valley’s brand manager. “Research indicates that more than 90 per cent of consumers plan to share or gift chocolates during the holidays. Our upscale packaging features a die-cut window to showcase the product, and it also serves as a gift box.”
Bard Valley’s premium Medjool dates are world-renowned for their luscious, soft texture and sweet, caramel-honey flavour. These dates are bigger and softer than other date varieties and demand a very specific set of growing conditions including high heat and low humidity. Natural Delights Medjools are sustainably grown, and the cocoa is sourced from suppliers that implement practices to improve the livelihoods of cocoa farmers and their communities.
“The combination of our hand-pitted Medjool dates with a dark chocolate covering and sprinkled with sea salt creates a taste experience that will drive consumers to purchase these for themselves and as a gift,” suggests Baxter.
Bard Valley’s premium Dark Chocolate Covered Medjool Dates with Sea Salt are available for traditional retailers in 8-count (8 oz./227 g) packaging in a case pack of 12 units. And a 16-count (16 oz./454 g) package is available as a club size which carries 15 units in a display case. Retailers can contact James Conrad, National Sales Manager–Canada for Bard Valley Medjool Date Growers, for sales and promotional information at (519) 939-7473 or at james.conrad@bvdg.com.
Bard Valley Natural Delights is kicking off its date season with a launch of Dark Chocolate Covered Medjool Dates with Sea Salt.
The new premium product is available in limited edition 8-count and 16-count packages.
ABOUT BARD VALLEY NATURAL DELIGHTS
Natural Delights Medjool Dates, the leading Medjool date brand in Canada, is a naturally sweet, whole fresh fruit. They are grown in the Bard Valley at the intersection of Arizona, California and Mexico, where a very specific set of growing conditions are met. Water conservation, sustainable energy and a connection with the community are pillars of the organization. The Bard Valley date growers lead the industry in farming and best harvest practices. Every farm is subject to the same stringent certification process to ensure that all Natural Delights Medjool Dates are grown to exacting standards. For more information, please visit naturaldelights.ca.
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