NEW COVID-19 Retail Survey Data

Dear Stakeholders,

TrendSource has been conducting regular consumer surveys in the wake of the COVID-19 outbreak. We are dedicated to sharing important and actionable industry insights with our clients and partners. This week, we focused specifically on changes in consumer spending habits in retail establishments.

We launched a survey to 165 primary household shoppers across the US about their shopping behavior in the wake of COVID-19, and this is what we’ve learned:

• 19.3% of consumers reported an increase in spending at physical retail stores since the COVID-19 outbreak, and 53.3% reported a decrease.
• Spending habits of consumers at online retail stores since the outbreak was indicative of the nationwide lockdowns, with 40.6% reporting an increase, and only 15.8% reporting a decrease. 
• Consumers’ reports of when they will return to regular spending habits at retail stores was similar for physical and online shopping. 54.5% stated they’d return to normal in-store habits and 52.7% stated they’d return to normal online habits once the spread begins to decrease. 40% stated they’d return to normal in-store habits  and 41.9% stated they’d return to normal online habits once the virus is eradicated.
• Most retail customers reported they have not shopped at retail stores that normally wouldn’t shop at (66.7%), but of all the reasons consumers did shop at new retail stores, “items not in stock at my regular retail stores” was the most reported reason (23.6%).

We understand that these are uncertain times, and we can help provide you with information grounded in research quickly.  We are currently offering reduced prices for brand-specific, quick-turnaround online panel surveys. These programs include survey development, deployment, and data visualization for four consecutive weeks. My team and I will continue to share data as often as possible, but please don’t hesitate to reach out in the meantime if we can help in any way. 

Sincerely,
Meagan Leon  Sales & Marketing Manager
W: 619.718.7467 x 529