Western Grocer Serving the industry since 1916
Over the past several years there has been significant growth in the popularity and adoption of eCommerce that was accelerated due to Covid-19. Consumers were driven to online retail platforms and the omnichannel model of shopping driving the growth of online grocery delivery services. As lockdowns ended and the world opened back up, the question that remained was would the growth of eCommerce shopping and, specifically, grocery delivery to the home continue.
Did consumers stop using grocery delivery services? Was the need to touch and feel a product a driver that drove a decline in eCommerce and grocery delivery? Or was product quality through delivery strong enough to remove that fear and continue to allow delivery services to grow even as the world opened back up? Based on what we see from looking at Instacart, usage is not only continuing but also thriving. Consumers appreciate the convenience and time-savings associated with grocery delivery. This report investigates the growth of Instacart over the past two years and the trends in the market that indicate its potential long-term success.
See complete 1010DATA report here: 1010data_InstacartSpotlight_April_2022
