Western Grocer Serving the industry since 1916
Canadians love pizza, and with nearly three quarters of households buying some sort of do-it-yourself pizza in 2021, it’s the perfect time to add a new pizza sauce to the category!
Mutti Pizza Classica has a neutral flavour profile that can be dressed up by the adventurous home chef or enjoyed as-is with the robust taste of Mutti’s high quality, 100% Italian tomatoes, front and centre. The new sauce joins the brand’s line-up of 23 made-in-Italy products available in Canada – including Mutti Pizza Aromatica, which features the same delicious tomato flavour as the Classica, with the addition of basil and oregano for an authentic Italian pizza taste.
Mutti’s high quality, 100% sun-ripened Italian tomatoes are the star ingredient in all their products and it’s no surprise that the brand brings the most profitable growth to the category with +$1.9M contribution, and is the fastest-growing brand at 4.5% value share with an increase of +1.4PT VYA. Mutti is presently launching a year-long marketing-communications program that is already making waves from coast to coast. The campaign includes TV commercials, PR and influencer initiatives as well as events that will work together to drive consumers to stores to ask for Mutti products by name.
In Canada, Mutti is distributed by Italpasta. For more information, visit Mutti.ca
