Western Grocer Serving the industry since 1916
This November, California Prunes hosted an exclusive dînatoire for top-tier lifestyle media representatives and social media influencers in Montreal. The dinner was inspired by the art of Quebec French cuisine and local Quebec ingredients.
Chef Christopher Kassab used California Prunes as the star ingredient in nine bespoke tasting dishes and Anton Dutot, mixologist from Tap Tap, crafted two custom cocktails. The creations offered a wide range of delectable flavour profiles and pairings, such as Oka cheese with bacon-prune jam, or prosciutto with spiced walnuts and prunes.
Influencers and media at the event learned that California Prunes are the not-so-secret ingredient that balance other flavours to elevate and refine dishes – and they shared that with their audiences on social media and in articles, achieving hundreds of thousands of impressions and deepening California Prunes’ relationship with French-speaking Quebec.
