Western Grocer Serving the industry since 1916
Salinas, Calif. – September 13, 2016 – Mann Packing celebrates the 25th anniversary of Mann’s Broccoli Cole Slaw®.
In 1991, recent college graduate Joe Nucci was tasked with creating a healthy and unique value-added product using broccoli stalks. At the time, Mann’s was one of the world’s largest shippers of fresh broccoli florets and, once the florets were cut, the stalks were hauled away to feed livestock. The stalks were not going to waste, per se, but the leaders at Mann’s sought to create a product that could be marketed to consumers and thus sold at a better margin. Nucci joined forces with late industry legend David Stidolph and the two collaborated with expert chefs who coined the term “Hearts of Broccoli.” Soon thereafter, Broccoli Cole Slaw was born.
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