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Lesley Conway has been named Head of Walmart Connect, effective May 5, 2025. In her new role, Lesley will oversee the Walmart Connect business and is responsible for the Canadian strategic direction, operations and growth projects. Conway brings over 25 years of experience spanning media, marketing and advertising and has a proven track record of executing highly effective strategies and driving innovation and growth.
Conway previously served as CEO of Mindshare Canada, leading the agency through a transformative period, adopting a full-funnel approach to media and digital-first mentality. Conway also previously served as President of Hatch64 – a performance marketing agency – and Senior Vice President of Sales for Bell Media. Her expertise will be instrumental in enhancing Walmart Connect’s advertising solutions, strengthening partnerships and delivering exceptional value to Walmart Connect clients.
“I’m thrilled to join the team and be a part of Walmart Connect’s journey of connecting brands and customers in meaningful ways,” said Conway. “Retail is a dynamic and ever-evolving space, and I couldn’t imagine a more exciting time to step into the world of retail media. I look forward to building strong partnerships with our brand and agency partners and collaborating with our talented team to create unique solutions for customers, fostering innovation and growth.”
Conway has held numerous positions across industry boards including the Canadian Media Director’s Council, the Board of Directors for the Radio Marketing Bureau, the Canadian Outdoor Bureau of Measurement and the Broadcast Bureau of Measurement’s Portable People Meter Committee.
