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This year global Easter spendings are predicted to reach CA$31 billion, 13% of which will be spent online
March 28th, 2024 In 2023, Canadian ecommerce stores topped almost CA$4 million in sales during the week before Easter, according to data from ecommerce marketing company Omnisend. That is 30% more than any other week in April of 2023.
This year NRF (National Retail Foundation) predicts that consumers around the world will spend CA$31 billion to celebrate Easter, of which 4 billion (13%) will be spent online.
“We see a growing trend of people buying chocolate eggs and bunnies, Easter decorations, and gifts online. This behavior became a necessity during the pandemic and is now here to stay,” says Greg Zakowicz, senior ecommerce marketing expert at Omnisend.
“Easter is the biggest sales event of spring, so no matter if a business is active online or in-store, merchants should be ready with their marketing campaigns. But it’s not just about chocolates. Easter presents opportunities for a wide range of industries — it’s all about how imaginative you can be with your offerings.”
A recent survey shows that almost 60% of Canadains will be celebrating Easter this year.
Tips for boosting your Easter sales
“With events like Easter, it’s extremely important to be creative. You can expect to see colorful eggs and chocolate bunnies in your competitors’ Easter campaigns, so don’t be afraid to try something different,” says Zakowicz. “However, it’s also important to remember marketing basics and keep your marketing efforts relatable to your customers.”
Here are some marketing tips that the expert provides:
- Know your audience: Always consider your audience’s preferences. For instance, consider their age, tech-savviness, eco-friendliness, and diverse interests.
- Get your timing right: Time your Easter campaigns strategically. Consider launching about two weeks ahead and ramping up promotions around Good Friday for non-Easter items.
- Deliver the right message: Craft messaging that highlights the unique benefits of your Easter offerings.
- Use the right channels: Identify where your target audience spends their time. Combine email, SMS, ads, and other platforms to engage customers across multiple channels.
- Optimize for mobile: Ensure your Easter promotions are fully optimized for mobile devices so they look great on whichever device people see them on.
More Easter marketing tips for specific channels can be found here: https://www.omnisend.com/blog/easter-marketing/
Methodology: Omnisend analyzed data from 471M emails sent by their customers from April 3 – April 10, 2023.
Omnisend is an email & SMS marketing platform with a suite of features made specifically to help ecommerce stores grow their online businesses faster. One-click integration with major ecommerce platforms, pre-made automation & email templates, and award-winning 24/7/365 live customer support make it easy for brands of any size to sell more—all without the exaggerated cost.
“Great marketing needs to be expensive” is a myth that 100,000+ Omnisend customers are busting every day by growing their businesses with email and SMS marketing.
For further information, please contact:
Darija Grobova, PR Manager, darija@omnisend.com
