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Longtime fan of Knorr, Cardi B, is partnering with the brand to launch a menu of affordable recipes to show people that cooking at home can be just as enjoyable and easy as combo meals from favourite restaurants
TORONTO, ON // June 13, 2023 – Combo meals: They’re a quick, delicious and affordable way to feed the family. But imagine if preparing a meal in your own kitchen could also be quick, delicious, just as affordable and more nutritious. Introducing Knorr Taste Combos: a menu of delicious, nutritious and affordable recipes that bring together a tasty trio of veggies, lean protein and flavourful Knorr offerings that can be prepared at home in under 30 minutes.
The brand is teaming up with GRAMMY Award-winning, Diamond selling superstar, entrepreneur, mother, long-time fan of Knorr and cooking at home, Cardi B, to introduce Knorr Taste Combos and show families across North America how tasty and easy it can be to prepare a meal at home with Knorr’s wide portfolio of family-favourite offerings like bouillon, rice and and pasta sides.
Among the recipes Knorr is unveiling is the “Cardi B’s Taste Combo”. This recipe calls for just a few delicious ingredients like chicken, a medley of veggies, and tasty sauce made with flavourful Knorr® Chicken Bouillon Cubes – a staple in her kitchen.
“Knorr is a staple in my kitchen and an ingredient I have been cooking with for many years,” said Cardi B. “My Cardi B Taste Combo brings together protein, veggies and Knorr Bouillon. That bouillon, by the way, is my secret ingredient to turn up the taste for my family! With Knorr, everyone can create their own delicious combos in their own kitchens.”
The Knorr Taste Combos campaign is inspired by the brand’s longstanding commitment to help families make meals at home together – meals that are not only delicious, but convenient and affordable, too.
“While many turn to combo meals for an easy meal that tastes great and pleases many around the table, Knorr Taste Combos aims to remind everyone that such a delicious meal is also attainable – and easy to make – in the kitchen at home,” said Gina Kiroff, North America Marketing Lead for Knorr. “By partnering with Cardi B, a Knorr fan and also busy working parent herself, we knew we could inspire families to create meals that may not be fast-food, but that are soooo good.”
Beginning June 8, Knorr is inviting all at-home cooking enthusiasts to share how they integrate the flavour of Knorr into homemade meals on TikTok using #KnorrVsCombo.
For more inspiration on easy-to-make, at-home Taste Combo recipes from Knorr, like a tasty Chicken Cheddar Broccoli Bowl and flavourful Chicken Ramen Noodle Soup, be sure to visit Knorr.ca.
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