Western Grocer Serving the industry since 1916
KIND Snacks Canada is excited to announce their newest seeds bar – this time with a humour-driven spotlight on seeds. The new KIND Snacks Canada Seeds, Nuts and Fruits bar celebrates seeds being the #1 ingredient and offers a unique storytelling moment for this innovation.
KIND Snacks Canada has introduced its very own spokesbird: the one and only ‘SEED’-EO Carl Beakman. Carl is a quirky feathered advocate of seeds on a mission to spread the word about his brilliant idea: putting seeds in bars.
KIND Snacks Canada’s creative and comedic approach with Carl plays on the connection between birds infatuated with seeds and the nutritional yearning for seeds. Carl plays the role of KIND Snacks Canada’s CEO with a humorous approach to him navigating corporate life (think The Office or Parks & Recreation). This inspired sitcom-like scenes that are relatable, entertaining and reinforce the core message of ‘Go Seeds’! This campaign is designed to appeal to snackers who want healthier options, and appreciate ingredient transparency and a good sense of humour.
The bars come in two delicious flavours, now in stores and online for purchase: Sunflower Seeds & Strawberry and Pumpkin Seeds, Raspberry and Dark Chocolate.
