Keurig Dr Pepper Canada Granted by the Canadian Red Cross with 2025 Partners in Humanity Award

Award recognizes a three-year partnership that exceeded its $500,000 commitment by 46%, generating more than $732,000 in support

Montréal, Québec – March 31, 2026 — Keurig Dr Pepper Canada (KDP Canada) is proud to have been selected by the Canadian Red Cross as the recipient of the 2025 Partners in Humanity Award. This distinction, granted through a formal selection process, recognizes organizations that drive tangible outcomes, engage their workforce, extend the reach of the Canadian Red Cross, and uphold the Fundamental Principles of the Red Cross and Red Crescent Movement.

“Keurig Dr Pepper Canada was carefully chosen not only for its level of contribution, but also for the unique way it has built its partnership,” said Tom Scinto, Vice-President, Corporate Partnerships, Canadian Red Cross. “Since launching our collaboration in 2023, the company has turned its business into a platform for impact. The results speak for themselves and demonstrate how its purpose to Drink Well and Do Good is embedded in how it shows up for communities across Canada.”

What began in 2023 as a $500,000 commitment quickly evolved into something far more expensive. Over three years, KDP Canada increased both the scale and the ambition of its contribution, ultimately delivering $732,275 while transforming that investment into a broader platform for action. That momentum was carried through multiple initiatives. A 2024 campaign with Walmart linked product sales directly to the cause, generating an additional $100,000. Employee-led efforts across the organization and corporate Red Cross Months special initiative mobilized teams and raised another $78,000. At the national level, KDP Canada’s participation in the annual Holiday matching campaign helped deliver record results, driving a 272% increase in donors compared to pre-2023 levels and significantly extending the reach of the Canadian Red Cross.

“When we launched this partnership, we could not have anticipated the ripple effects it would have, both inside and outside our business,” said Ryan Bahadur, Interim President, KDP Canada. “We could not be more proud of the results it has delivered. This recognition is a testament to the dedication of our people, who continue to show up and deliver for the communities and causes we have chosen to support.”

Standout Impact

• Food Security
  • More than 1.3 million pounds of food delivered, supporting over 1,100 households
  • 60,000 nutritious hampers distributed through the Mobile Food Bank
  • Approximately 700,000 meals delivered through Meals on Wheels programs
• Employee Engagement and Internal Campaigns
  • 413 volunteer hours contributed across food security and emergency preparedness initiatives
  • More than $13,000 raised by employees through Benevity
  • $20,000 in incremental corporate contributions through internal campaigns
• Emergency Response
  • Over $48,000 in corporate contributions to emergency appeals
  • Support provided to more than 32,700 individuals from 12,600 households evacuated during emergencies
• Keurig® x Walmart Cause Marketing Campaign
  • $100,000 raised through record-breaking sales of more than 20,000 Keurig® K-Express™ Essential coffee makers
  • $5 donated per unit sold in support of the Canadian Red Cross
• 3-Year Holiday Match-Campaigns
  • More than $23 million raised through 119,515 donations
  • 110% increase in total funds raised since 2023
  • 272% increase in donor participation compared to pre-2023 levels
• Canadian Red Cross Annual Fundraising Gala
  • $1,646,825 raised across the 2023 and 2024–2025 editions, with Keurig Dr Pepper Canada serving as Co-Honorary Chair

This recognition captures what has been built over the past three years through sustained commitment and collective effort. It also reflects the pride and commitment of its people, who continue to deliver for the communities and causes the company has chosen to support.

About Keurig Dr Pepper Canada

Keurig Dr Pepper Canada is a leading beverage company, with a portfolio of more than 70 owned, licensed, and partner brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We hold leadership positions in categories including coffee, tea, soft drinks, juice and mixers, and have the #1 single-serve coffee brewing system in the country. Our innovative partnership model builds emerging growth platforms in categories such as premium coffee, energy, sports hydration and non-alcoholic beer. Our iconic brands include Canada Dry^®, Van Houtte^®, Keurig^®, Crush^®, Dr Pepper^®, Mott’s^® Clamato^®, Mott’s^® Fruitsations^®, Timothy’s^®, Atypique^®, and Snapple^®. Driven by a purpose to Drink Well. Do Good., our 1,500 employees aim to enhance the experience of every beverage occasion and to make a positive impact for people, communities, and the planet. For more information, visit keurigdrpepper.ca and follow us on LinkedIn. To learn more about our commitment to corporate social responsibility, visit keurigdrpepper.ca/corporate-responsibility.

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