Western Grocer Serving the industry since 1916
Kate Sprack, based in Victoria, British Columbia, brings nearly a decade of experience connecting brands, retailers, and consumers through strategic trade marketing initiatives. Since joining CanPrev four years ago, she has played an integral role in driving growth across key retail partnerships, with a strong focus on expanding the presence and performance of natural health products within the grocery channel.
In her new role as Director of Trade Marketing, Sprack will oversee national trade marketing strategy and support the continued expansion of the Orange Naturals brand across Canadian and international markets. Based in Western Canada, Sprack brings valuable regional insight into evolving grocery trends, consumer preferences, and retailer needs across the market. She collaborates closely with national sales teams and grocery partners to develop and execute retail programs that drive supplement category growth, increase shopper engagement, and strengthen in-store performance across both conventional grocery and health food retail environments.
Passionate about nutrition, education, and building high-performing campaigns, Sprack is committed to fostering long-term retail partnerships and advancing the growing role of supplements within grocery.
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