Western Grocer Serving the industry since 1916
The celebration’s exclusive food sponsor, Aurora Importing & Distributing — which is one of Canada’s largest importers of quality, authentic Italian fine food products — is marking the occasion by showcasing how its imported brands of authentic, quality ingredients can add flavor and great taste to your favourite family meals during the backyard entertaining season.
Aurora is supporting June Italian heritage month with a consumer communication campaign to drive awareness of the celebration including tactics such as TV commercials, recipe booklets, consumer sampling, public relations and vibrant point of sale material to create dynamic displays in store.
