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The new pack features three fan-favorite, game-inspired flavors—Nuka-Orange, Nuka-Victory, and Nuka-Cherry—bringing the iconic Nuka-Cola universe to life for fans of the critically acclaimed Fallout franchise.
The launch builds on strong demand from earlier Fallout-inspired releases from Jones Soda and its ongoing collaboration with Bethesda Softworks. Designed to resemble the type of curated supplies a Vault-Tec resident might receive in the Fallout universe, the Vault-Tec Official Beverage Ration delivers a collectible and immersive product experience alongside premium craft soda flavors.
Following strong fan engagement and sell-through of earlier Fallout-themed products, Jones Soda worked with national club retail partners to expand availability of the Fallout beverage lineup across the United States. Shipments began arriving in clubs in recent weeks and will continue rolling out to additional locations in the coming days.
The release also follows record fan engagement with Jones’ Fallout beverage lineup online, where limited-edition products tied to the franchise have generated significant demand among collectors and fans of the game and television series.
“Fallout fans continue to show incredible enthusiasm for these beverages,” said Scott Harvey, CEO of Jones Soda Co. “With the Vault-Tec Official Beverage Ration we’re introducing all-new Nuka flavors, pairing them with collectible items fans love, and delivering them in formats that feel authentic to the Fallout universe. Combined with our new four-pack offers and Flavor Fan Club pricing, we’re excited to give fans even more value while bringing these iconic in-game drinks to life.”
About Bethesda Softworks
Bethesda Softworks LLC, part of the ZeniMax Media Inc. group of companies, is a worldwide publisher of interactive entertainment software. Titles published under the Bethesda label include such blockbuster franchises as The Elder Scrolls™, Fallout™, DOOM™, QUAKE™, Wolfenstein™, Dishonored™, The Evil Within™, Prey™, RAGE™, DEATHLOOP™, Ghostwire™: Tokyo, and Starfield™. Titles are trademarks of the ZeniMax group of companies. All rights reserved. For more information on Bethesda Softworks’s products, visit www.bethesda.net.
About Jones Soda
Jones Soda Co.® (CSE: JSDA, OTCQB: JSDA) is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones® Soda brand. Jones’ mainstream soda line is sold across North America in glass bottles, cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Washington.
For more information, visit www.jonessoda.com or www.myjones.com.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as well as applicable securities legislation in Canada. Forward‐looking statements are typically identified by words such as: “believe”, “expect”, “anticipate”, “intend”, “estimate”, “postulate” and similar expressions, or are those, which, by their nature, refer to future events. The Company cautions readers that any forward‐looking statements provided by the Company are not a guarantee of future results or performance and that such forward‐looking statements are based upon a number of estimates and assumptions of management in light of management’s experience and perception of trends, current conditions and expected developments, as well as other factors that management believes to be relevant and reasonable in the circumstances, as of the date of this news release, including, without limitation, that the Company will realize the expected benefits of the divestiture of its cannabis business, and that the sale of the Company’s cannabis business will enable the Company to sharpen its strategic priorities and accelerate investment in its core soda, functional beverage, and adult beverage categories. Forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to differ materially from any future results, performance or achievements expressed or implied by the forward‐looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements. For a discussion of additional risks and uncertainties, please refer to the Company’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. The forward‐looking statements contained in this news release are made as of the date of this news release. The Company disclaims any intention or obligation to update or revise any forward‐ looking statements, whether as a result of new information, future events or otherwise, except as required by law.
SOURCE Jones Soda Co.
