Western Grocer Serving the industry since 1916
As the countdown to Christmas accelerates, retailers are bracing for the final wave of holiday shoppers. While our latest reveals that 60% of consumers plan their purchases months in advance, a significant 37% shop the month of or even the week before the holidays, presenting a golden opportunity for retailers to engage last-minute shoppers.
Key trends shaping this late-season rush include:
- Online shopping dominance: A combined 72% of shoppers turn to online platforms (marketplaces, retailer websites, and apps). Retailers should actively promote their online offerings while ensuring a smooth and reliable digital ordering experience.
- Promotions that convert: Respondents show a preference towards percentage discounts over BOGO deals or other limited time overs, with 44% reporting to prefer percentage discounts, 16% by BOGO deals, and another 8% by limited-time offers, providing retailers with effective strategies to entice last-minute buyers.
- Popular gifts: The most frequently purchased items include clothing and accessories, gift cards, toys and hobbies, offering a clear guide to what shoppers are looking for this season.
