Western Grocer Serving the industry since 1916
Did you know that 68% of consumers have had a bad experience with low-quality or spoiled produce? Brand reputation also plays a significant role in where consumers choose to shop for fresh produce. We’ve been investigating what drives perceptions of freshness, and I thought your readers might love to explore this.
From the small details like color and texture to the growing importance of seasonal availability, we’ve uncovered insights that show exactly what’s shaping consumer choices today.
