Western Grocer Serving the industry since 1916
Following a successful U.S. launch, Elmhurst 1925 is bringing Clean Protein to Canada in convenient 4-packs, giving retailers a differentiated new option in the fast-growing protein beverage set. The line has already earned industry recognition, including a 2026 NEXTY Award and a Good Housekeeping 2026 Snack Award, where Pistachio Crème was named Best Protein Drink.
Each ready-to-drink shake delivers 27g of high-quality plant protein, with 4g of sugar or less and no gums, seed oils, artificial sweeteners or artificial flavors. Clean Protein will launch in four creamy flavors: Pistachio Crème, Sea Salt Chocolate, Vanilla Bean and Strawberries & Cream.
Made for shoppers seeking convenient nutrition without compromising on taste or ingredient quality, Clean Protein brings together strong nutritional credentials and craveable flavor in an easy-to-shop 4-pack format. For Canadian retailers, the launch offers a proven U.S. innovation with award-winning momentum and clear appeal for today’s protein-focused consumer.
