Defiantly Polite, Meet Defiantly Plant-Based

Get ready Canada, as Alpha® Foods finally heads north!

(Vancouver, BC. June 28, 2022) Alpha® Foods is thrilled to announce its craveworthy, plant-based products are now available in Canada. And given Canadians are notorious for being defiantly polite, Alpha® believes its defiantly inviting plant-based eats are the perfect fit.

Founded in 2015, Alpha® is a category leading, disruptive brand making a deliciously accessible range of plant-based foods. Alpha® has quickly grown to dominate the plant-based category in the U.S., and now Alpha® is proud to introduce its line of exceptional products to Canada.

“As a Canadian born and raised in Alberta, this is a really exciting moment for our company” says Alpha® co-founder and CEO Cole Orobetz. “Given our Canadian roots and the number of Canadians we have on our team, the fact we are finally available in Canada represents a special step forward on our journey to make plant-based eating accessible to all. With Canada coming online, we can proudly say we are a leading North American plant-based brand.”

Alpha® was born from the belief that what and how we eat doesn’t have to define who we are. Alpha® believes you can eat plant-based sometimes, all the time, or every second Tuesday, whatever works for you! According to a recent Alpha-Harris research poll, more than half of North Americans (51%) have tried or would try a flexitarian diet, and 70% would “break up with meat” if plant-based options were more accessible. Gen-Z leads the plant-based tasting party, with 88% of that generation having tried plant-based food, followed by millennials at 73%.

And you can dabble in plant-based without sacrificing a thing – not taste or the classics you love. Alpha® makes delicious food everyone recognizes and adores, from “meaty” burritos and breakfast sandwiches to scrumptious Chik’n nuggets. All are 100% plant-based and vegan certified, Non-GMO project verified and made without palm oil. The entire range is also packed with protein, iron, and fibre and ready-to-eat in minutes.

“Growing up in Alberta, it was impossible not to eat animal products every single day,’ says Orobetz. “Back then, I had no idea about plant-based foods being a centre-plate meal option, let alone that they could also be delicious and craveable. At Alpha® we don’t compromise on taste as rule one. Our delicious familiar favourites are something both meat-eaters and hardcore vegans can enjoy, as well as everyone in-between, whether they’re looking for breakfast, lunch, dinner or an on-the-go-snack.”

Alpha® products now available in Canada include Meatless Sausage Breakfast Sandwiches, Breakfast Burritos, All Day Burritos, Chik’n Nuggets and Chik’n Patties, in both regular and Sizzlin’ Spicy. Look for Alpha® at Sobey’s, Walmart, Save On Foods, Thrifty’s, Metro Ontario, Choices, Foodland, Healthy Planet and Georgia Main.

About Alpha® Foods
Alpha Foods is a radically inviting plant-based brand creating comfort and connection in a divided world. Founded in 2015, Alpha makes delicious plant-based versions of familiar favorites even opposites can agree on. Protein packed, 100% vegan, non-GMO and palm oil free, Alpha’s convenient comfort food delivers a delicious meatless meal for breakfast, lunch, or dinner and everything in between. Everyone is welcome at the Alpha Table. For more info head to eatalphafoods.com or follow @alphafoods.

For more information please contact:
samantha@eatalphafoods.com

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