Coca-Cola with Coffee makes its buzzworthy debut in Canada this week following a successful first year on the market in the United States.
The hybrid innovation establishes the “refreshment coffee” category with a pioneering proposition that “sips like a Coke and finishes like a coffee”—giving on-the-go Coca-Cola fans and java lovers alike a refreshing and reinvigorating reset to their daily routine. Available nationwide starting March 21 in two signature flavours (Vanilla and Dark Blend), Coca-Cola with Coffee offers a great Coca-Cola taste infused with Brazilian coffee and natural flavours. Each shelf-stable, 12-oz. can includes 49 mg of caffeine and 70 calories. Coca-Cola with Coffee is produced locally at the Weston facility in the Toronto area.
“We’re thrilled to welcome Coca-Cola with Coffee as a permanent addition to the Coca-Cola Trademark portfolio in Canada,” said Jacques Blanchet, Coca-Cola Senior IMX Manager, Canada. “We tailored the recipe for this delicious product, which will be produced locally in Toronto, to Canadian consumers’ tastes and preferences. We’re confident this innovative beverage will delight those who want the best of both worlds that Coke and coffee deliver.”
Canada, which ranks No. 10 in the world for coffee consumption, is the 57th market to launch Coca-Cola with Coffee. First piloted in Japan in 2018, the innovation demonstrates the company’s “lift, shift and scale” strategy to bring successful products from market to market via an experimental, test-and-learn approach in support of its Total Beverage Company vision to deliver a broad portfolio of drinks for all tastes and lifestyles.
Earlier this year, Coca‑Cola Starlight launched in Canada as the first limited-edition offering from Coca‑Cola Creations, a series of unexpected beverages, packaging designs, culturally relevant expressions and creative collaborations. Inspired by the infinite possibilities of space, Coca‑Cola Starlight fuses signature Coca‑Cola taste with unexpected touches, including a reddish hue and cooling taste sensation evoking the feeling of a journey to space.