Canada’s Children’s Hospital Foundations’ second annual fundraising campaign to advance child and youth mental health support

TORONTO, Sept. 16, 2021 /CNW/ – In partnership with the Sobey Foundation and Sobeys Inc., Canada’s Children’s Hospital Foundations (CCHF) is proud to kick off its second campaign to support the A Family of Support: Child & Youth Mental Health Initiative. From September 16 to 30, 2021, Canadians can donate to the initiative’s annual fundraising campaign at Empire and Sobeys Inc. retail locations, including Sobeys, Safeway, IGA, Farm Boy, Foodland, FreshCo, Lawton’s Drugs, Thrifty Foods, Co-op, Need’s Convenience, Pete’s Frootique & Fine Foods, IGA express, Sobeys Express, Rachelle Béry, Voisin, Les Marchés Tradition and Bonichoix stores, as well as Voilà by Sobeys. One hundred per cent of the funds raised will support local children’s hospitals and their respective child and youth mental health programs.

Over the last decade, there has been more than a 60 per cent increase in childrens’ emergency department visits for mental health concerns[1]. Stress, isolation, and reports of abuse are on the rise since the pandemic began, with 70.2 per cent of children aged six to 18 having reported mental health deterioration in at least one area, such as anxiety or attention span[2]. The prevalence and severity of eating disorders has also substantially worsened.

“Clinicians have said the past year has been especially difficult for children and youth, and their families. Now more than ever, we need to prioritize child and youth mental health and help kids while they’re still kids, giving them the best possible chance to thrive,” said Mark Hierlihy, President & CEO of Canada’s Children’s Hospital Foundations. “Support for child and youth mental health demonstrates timely leadership and we are proud to embark on this year’s fundraising campaign in partnership with the Sobey Foundation and Sobeys Inc. as we continue to address the urgent local needs for earlier interventions and better access to mental health care.”

The A Family of Support: Child & Youth Mental Health Initiative supports each children’s hospital to scale early child and youth mental health intervention efforts and deliver mental health programs that address needs specific to their region. The 13 children’s hospitals involved are taking unique approaches to tackle child and youth mental health solutions to increase and measure one or more of treatment spaces, assessments, patients served, and people trained, and are at various stages of initiating their regional programs.

“If focusing on prevention and early intervention can keep kids safe and healthy while providing them the mental health support they need, then we can make a real difference for those families in need,” said Michael Medline, President and CEO, Empire. “I’ve heard from so many of our teammates, customers and suppliers about how important this initiative is and how engaged they are in this cause. The results from the first year of our campaign were outstanding and I know that our entire team will push us to greater heights this year! The Sobey Foundation was instrumental in getting this initiative off the ground, and we are so proud to continue championing this important cause with the Sobey Family.”

The A Family of Support: Child and Youth Mental Health Initiative is a long-term national fundraising effort generously supported by the Sobey Foundation and Sobeys Inc. in partnership with Canada’s Children’s Hospital Foundations. The initiative launched in 2020 and raised more than $3 million for local mental health programs supporting specific provincial needs at 13 children’s hospitals across Canada. From Manitoba’s tele-mental health service for remote communities to Montreal’s evidence-based support for young people with eating disorders, each of the hospitals aim to strengthen both the regional and national mental health care. These are just a few examples of the tremendous work underway.

For more information, including a summary of the 13 children’s hospital programs, visit

About Canada’s Children’s Hospital Foundations
Canada’s Children’s Hospital Foundations (CCHF), established in 2017, is a not-for-profit organization that raises funds for a national network of hospital foundations as the largest single, non-government funder of child health in Canada. CCHF continues to receive generous support through donors within Children’s Miracle Network® as well as contributions from additional companies and donors. Together, we represent 13 of Canada’s children’s hospitals where the greatest challenges are tackled; our hospitals see the most critical cases. Your contribution helps your local children’s hospital ensure that all sick and injured children have access to the very best care from coast to coast.

About the Sobey Foundation
The Sobey Foundation was founded in 1982 by Frank H. Sobey and his three sons, Bill, David and Donald. The Foundation’s giving is rooted in the Sobey family’s continued commitment to improving the lives of individuals through investments in health, education and community. Although it works with organizations across Canada, the Sobey Foundation primarily supports organizations whose activities make a difference in Atlantic Canada.

About Empire
Empire Company Limited (TSX: EMP.A) is a Canadian company headquartered in Stellarton, Nova Scotia. Empire’s key businesses are food retailing, through wholly-owned subsidiary Sobeys Inc., and related real estate. With approximately $28.5 billion in annual sales and $15.9 billion in assets, Empire and its subsidiaries, franchisees and affiliates employ approximately 134,000 people.

1 Source: Mental health of children and youth in Canada, Canadian Institute for Health Information (September 2020).
2 Source: Mostly worse, occasionally better: impact of COVID-19 pandemic on the mental health of Canadian children and adolescents, European Child & Adolescent Psychiatry (February 2021).

SOURCE Canada’s Children’s Hospital Foundations

For further information: Brady Hambleton, VP, Marketing, Engagement & Analytics, CCHF, (647) 336-2024,; Karen White-Boswell, Director, External Communications, Sobeys Inc., (416) 779-2319,

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