Blue Dragon launches new products for 2026

Toronto, ON, August 18, 2025 — Just in time for Lunar New Year celebrations, Blue Dragon, a leading brand of Asian food products in Canada, is expanding its lineup with three new Saucy Noodles and four flavour-packed Simmer Sauces. Launching in grocery stores nationwide in January 2026, the new range makes it easier than ever for Canadians to enjoy the vibrant, authentic flavours of Asia at home — affordably, quickly, and without compromise.

2026 marks the Year of the Horse, a symbol of energy, strength, and good fortune. There’s no better way to celebrate than by gathering around the table for delicious, home-cooked meals. With Blue Dragon, Canadians can honour tradition and explore Asian cuisine while enjoying a convenient, modern alternative to expensive takeout.

From spicy Thai Chili Crisp to umami rich Korean BBQ, Blue Dragon puts bold, authentic flavour from Thailand, Korea and China at the centre of everyday meals — using vegan and artificial flavour-free ingredients. With inflation and rising food costs leading more than 91% of Canadians to cook at home, Blue Dragon delivers a delicious alternative to takeout — with all the flavour and none of the fuss.

Asian cuisine remains one of Canada’s most beloved food categories, with 1 in 4 Canadians favouring it weekly. With Thai and Korean dishes consistently ranking among the country’s top 15 restaurant choices, Korean BBQ has emerged as one of the fastest-growing flavour trends nationwide.

While 39% of Canadian declare experimenting more with global notes when cooking, Asian flavours now dominate the supermarket aisle, representing 42% of all innovations within the ready-to-eat segment. Simultaneously, Asian cooking sauces have become the second-most popular ethnic sauce category in Canadian supermarkets — a sign that home cooks are looking for simple and convenient solutions to recreate their favourite restaurant dishes at home. With affordable, flavour-packed products, the Blue Dragon new line-up hits the sweet (and spicy) spot, offering the perfect balance of authenticity, convenience, and quality.

Say goodbye to basic instant ramen. Blue Dragon Saucy Noodles are a premium single-serve solution for quick meals with authentic ingredients and no compromise. The first of its kind in Canada, the package features air-dried, knife-cut noodles (never fried) for a saucier, tastier bite. Each pack also comes with a rich, authentic ready-to-mix sauce and garnish sachet (sesame seeds or chili flakes) as opposed to the usual dry, high sodium powder seasonings. Available in Soy Garlic, Chili Crisp, and Korean BBQ flavours, the Saucy Noodles are vegan and lower in sodium than conventional instant ramen. And they’re ready in just five minutes — making them ideal for busy professionals, and young adults seeking a nostalgic favourite with grown-up taste.

With convenience driving meal decisions, Blue Dragon’s Saucy Noodles offer a modern, satisfying upgrade to the instant noodles Canadians grew up on — now made with high-quality ingredients, bold flavours, and no artificial flavours and colours. The single serve packages are ideal for school or the office and are a great solution to the demand for smaller packaging size to match the needs of more than half (55.6%) of the one to two person households from coast to coast.

Made in Thailand with high-quality ingredients, Blue Dragon’s new Simmer Sauces offer a fast, flavourful way to prepare authentic Asian dishes — no complicated prep required. These sauces are vegan, gluten-free (except Korean BBQ), and contain no artificial flavours or colours.

Ideal for busy families and quick weeknight meals, the sauces can be used as a simmer base, stir-fry sauce, marinade, glaze, or dip. Pair them with Blue Dragon Egg Noodles, Pad Thai Noodles, or Spring Roll Wrappers for a complete, satisfying meal.

Flavours include: Thai Coconut Curry, Peanut Satay, Pad Thai, and Korean BBQ. The Korean BBQ Sauce is made with Gochujang paste which delivers a spicy kick and the authentic taste of Korea.

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