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This National Bubble Gum Day, Hubba Bubba® is turning an everyday Friday into something a little more playful — while introducing a bold new product innovation to Canadians: Hubba Bubba® x Skittles Minis.
Blending Hubba Bubba®’s iconic chew with Skittles’ unmistakable fruity flavours, the new launch brings together two instantly recognizable brands in a format designed for maximum flavour and fun. The collab marks Hubba Bubba®’s latest evolution, tapping into consumers’ appetite for mashups, colour, and nostalgic brands reimagined in new ways.
To bring the innovation to life, Hubba Bubba® is celebrating National Bubble Gum Day with TGIF: Thank Gum It’s Friday, a high-energy street activation in downtown Toronto on February 6. At a time when winter fatigue is at its peak, the brand is showing up on the funnest day of the week with something unexpected — and chewable.
Brand ambassadors dressed as Hubba Bubba® x Skittles Minis will pop up in high-traffic commuter areas, creating surprise moments, sparking curiosity, and giving Canadians their first taste of the new product through on-the-street sampling. The activation is designed to mirror the product itself: colourful, playful, and impossible to miss.
Beyond the streets, Hubba Bubba® is extending the celebration with limited-edition Hubba Bubba® x Skittles Minis puzzles, distributed to media, influencers, and consumers, alongside national earned media and paid social support to amplify the launch coast-to-coast. Fans can also sign up for a chance to receive a puzzle directly via this link, providing another way to engage with the brand beyond the activation.
With TGIF: Thank Gum It’s Friday, Hubba Bubba® is not only marking National Bubble Gum Day — it’s reinforcing its role as a brand that brings fun into everyday moments, while introducing a standout innovation designed to excite both loyal fans and new consumers.
