Celebrating its 50th anniversary, Italy’s #1 canned tomato brand Mutti is taking Canadian kitchens by storm with Polpa.

Celebrating its 50th anniversary, Italy’s #1 canned tomato brand Mutti is taking Canadian kitchens by storm with Polpa. The popularity of Mutti’s chopped tomatoes increased exponentially over the last year and has now established itself as one of the range’s bestselling product here in Canada1, also contributing to the largest incremental sales growth to the category.

Polpa’s unique texture and unmatched fresh tomato taste is made using 100% Italian
tomatoes, canned within 24 hours of harvest. The product’s incredible
freshness, colour and texture is due to Mutti’s secret processing technique that involves cold-crushing tomatoes at room temperature thanks to a patented cold-pressing method. The absence of heat allows the fruit juices and pulp to retain their natural flavor and colour along with nutrients that are typically lost when heat is used to separate the juice from the fibers of the fruit. This technique of finely chopping tomatoes takes longer than traditional processing methods and it also uses more fruit
— it takes 5kg of fresh tomatoes to make 1kg of Polpa! — but the product that remains is richer in taste with a more true-to-fresh texture.

In Canada, Mutti is distributed by Italpasta.

Nielsen L52 weeks PE DEC 21 report.