Western Grocer Serving the industry since 1916
Sabroso Foods is entering a new market to distribute its products by adding CO-OP Pembina Barrhead to its list of Albertan retailers.
For a few years, Sabroso Foods has distributed its products to Latin stores in Edmonton and Calgary, but it wasn’t until this year that Sabroso Foods began its expansion process to supply to other retailers and help them improve their ethnic food products offering.
“Our goal at Sabroso is to bring the flavour of home to all those Latins who have migrated to Canada, as well as inviting other cultures to experience the Latin flavour,” said Patricia Salazar, CEO & Founder. Currently, Sabroso Foods’ efforts are focused on reaching the multicultural food consumer market in Canada. Thus, distributing their products to retailers such as CO-OP Pembina West is one of the first steps they have on their way.
